Privacy Policy
Privacy Policy
Last Updated: July 18, 2026
At FairwayWise, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website or make a purchase.
1. Who We Are
FairwayWise (“we,” “us,” or “our”) operates the website fairwaywise.com. For any privacy-related questions, you can contact us at contact@fairwaywise.com.
2. Information We Collect
2.1 Information You Provide Directly
When you make a purchase, create an account, or contact us, we may collect:
- Contact information: Your name, email address, and phone number.
- Shipping and billing address: Required to process and deliver your order.
- Payment information: Credit card details, billing address, and transaction data. Payment information is processed securely by our payment partners (PayPal and Airwallex). We do not store your full credit card number or CVV on our servers.
- Account information: If you create an account, we store your login credentials (password is encrypted), order history, and preferences.
- Communications: Messages you send us through our contact form, email, or customer support channels.
2.2 Information Collected Automatically
When you browse our website, we automatically collect:
- Device and browser information: Your IP address, browser type, operating system, device type, and screen resolution.
- Usage data: Pages visited, time spent on pages, products viewed, referring website, search terms that brought you to our site.
- Cookies and similar technologies: See Section 4 below for details.
3. How We Use Your Information
We use your personal information for the following purposes:
- Order fulfillment: To process payments, ship products, send order confirmations and tracking updates, and handle returns and refunds.
- Customer support: To respond to your inquiries, troubleshoot issues, and provide assistance.
- Marketing (with your consent): To send promotional emails about new products, guides, comparisons, or special offers. You can unsubscribe at any time by clicking the “Unsubscribe” link in any email.
- Site improvement: To analyze how visitors use our website, identify popular content, and improve the user experience.
- Legal compliance: To comply with applicable laws, respond to legal requests, enforce our policies, and protect our rights and the rights of others.
4. Cookies and Tracking Technologies
Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:
| Type | Purpose | Duration |
|---|---|---|
| Essential | Required for the website to function. Includes shopping cart, checkout, and security features. | Session to 30 days |
| Functional | Remember your preferences, such as language, currency, and items you have recently viewed. | Up to 1 year |
| Analytics | Help us understand how visitors interact with our site using tools like Google Analytics. Data is anonymized and aggregated. | Up to 2 years |
| Marketing | Used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. | Up to 90 days |
Managing cookies: You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling essential cookies may prevent you from using core features of our site, such as the shopping cart and checkout.
We also use Google Analytics to understand site traffic and user behavior. Google Analytics may set its own cookies. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
5. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances:
- Service providers: Trusted third-party companies that help us operate our business—including payment processors (PayPal, Airwallex), shipping carriers (DHL, FedEx, local postal services), hosting providers (Vultr), email service providers, and analytics platforms (Google Analytics). All service providers are contractually obligated to protect your data and use it only as instructed by us.
- Legal obligations: If required by law, court order, or government regulation, we may disclose information to comply with legal processes.
- Business transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. You will be notified via email and/or a prominent notice on our website.
- With your consent: We may share your information for other purposes with your explicit permission.
6. Data Storage and Security
Your data is stored on secure servers hosted by Vultr in the United States. We implement industry-standard security measures to protect your personal information, including:
- SSL/TLS encryption (HTTPS) for all data transmitted between your browser and our servers.
- Regular security scanning and monitoring for vulnerabilities and malware.
- Firewalls and access controls to prevent unauthorized access to our systems.
- Encrypted storage of sensitive data such as passwords (using salted hashing).
- Limited employee access to personal data—only personnel who need it to perform their job functions.
No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy:
- Order information: Retained for a minimum of 7 years for tax and accounting purposes, as required by applicable law.
- Account information: Retained until you request deletion of your account.
- Marketing preferences: Retained indefinitely until you unsubscribe.
- Analytics data: Anonymized and retained for up to 26 months.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (“right to be forgotten”), subject to legal retention requirements.
- Right to Restrict Processing: Request that we limit how we use your data in certain circumstances.
- Right to Data Portability: Request a copy of your data in a structured, machine-readable format.
- Right to Object: Object to processing of your data for direct marketing purposes at any time.
To exercise any of these rights, contact us at contact@fairwaywise.com. We will respond within 30 days. We may need to verify your identity before processing your request.
9. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collection, and the categories of third parties with whom we share it.
- Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To submit a CCPA request, email us at contact@fairwaywise.com with “CCPA Request” in the subject line.
10. GDPR (European Users)
If you are located in the European Economic Area (EEA) or the United Kingdom, the following additional provisions apply:
- Legal Basis for Processing: We process your personal data based on: (a) your consent, (b) the necessity to perform a contract (e.g., fulfilling your order), (c) compliance with legal obligations, and (d) our legitimate business interests (e.g., improving our services, preventing fraud).
- International Transfers: Your data may be transferred to and processed in the United States, where our servers are located. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.
- Supervisory Authority: You have the right to lodge a complaint with a data protection supervisory authority in your country if you believe your data protection rights have been violated.
11. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete it.
12. Third-Party Links
Our website may contain links to third-party websites, such as manufacturer product pages or golf publications. We are not responsible for the privacy practices, content, or security of those sites. We encourage you to read the privacy policies of any third-party site you visit.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “Last Updated” date at the top of this page indicates when the latest changes were made. We encourage you to review this page periodically. If we make material changes, we will post a notice on our homepage.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: contact@fairwaywise.com
- Mail: FairwayWise, SEG Plaza, 45/F, Huaqiang North, Futian District, Shenzhen, Guangdong 518000, China
We will do our best to resolve any concerns you may have.